10 Examples of Attention Grabbing Marketing Campaigns

By Robin Anderson

Updated: December 2024

As a startup, you look for ways to stand out, get attention, go viral - trying to find that magical idea that blows your company out of the startup abyss.

Yes, it can be hard to be creative. However, sometimes that creativity is nothing short of amazing, and other times, it’s so far off target that it can hurt your future marketing efforts for months or longer.

Nonetheless, for those who are targeting consumers, it’s out-of-the-box thinking that can transcend the everyday noise to catapult your company into the spotlight.

Here are ten attention grabbing marketing campaigns that are real. This isn’t the Top 10 of all time, or even my top 10. They are simply 10 wacky, crazy, amazing advertising and marketing campaigns to help you think beyond the ordinary. 

As you design your marketing campaign, look to provide something of value to your audience. Something that they can get behind, stirs emotion through humor or tugs at their heart a bit to generate interest and just maybe go virtual. If you are having fun, chances are they will as well.

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FunFact Friday

Looking for a way to generate word of mouth - get customers to talk about your product or company? Jay Baer, author of the book Talk Triggers, writes about the importance of talking to your customers and getting to know them. The purpose of a Talk Trigger is to come up with a creative way to engage customers so much so that they then are compelled to share that experience with others. In the book, Jay writes about how DoubleTree gives guests warm chocolate chip cookies upon check-in which generates conversation as people LOVE the cookies.