Online Marketing Action Kit

How to Create a Video for Your Startup

 

The virtual video tour is an additional way to get customers to see your business. Businesses doing video tours are becoming more and more popular and customers are happy to watch and listen at their convenience. For some customers, the video they view will be the first impression they have of your business.

Why create a video for your startup?
People are viewing videos more than ever before. An easy way to start is to make videos that will have the most impact on your business, such as a product video. Use video to explain the problem your product solves, with the features that give you a competitive advantage. Create a video about your company, for investors and interested customers. Then make a video of your customers. Customer testimonials are a great way to prove product traction.

Options for style of video

• Photo video: Take images and put them into a video; add in background music

• Narrated video: Step through ‘how to use your product’ and describe what viewers are seeing.

• Panorama video: Google 360 Virtual* tour, for example created with 360 Panorama of your company.

• Gif style video - short video with no sound

* Google Virtual 360 tour -Google Street View is a complete 360° tour of your business using the most popular search engine in the world. Allows your customers who find you via Google, Google Maps & Street View to enter and see inside of your business and ‘walk around’.

SHORTCUT: 3 Steps to Creating a Virtual Video Tour

  1. Write out a script, story or plan.

  2. Take video on your smartphone.

  3. Take photos of your product or customers.

  4. Upload it to your social media account, YouTube channel or your webpage.

Video Tips

1. Lighting - use natural light or shoot near a window -- The most important part of your video.

2. Smile - if you are going to be on the video then smile or have people that are smiling.

3. Music and sound - sets the mood, has to match what the video is showing

4. Editing - if you choose to edit your file know the features or get someone that does

5. Motion - keep the camera moving to keep it interesting

6. Location and time of day - put the camera in front of you at eye level, clean up the area around with stuff that does not apply. Light is best at early morning or in the evening before sunset (colors will be the best).

HOT TIPS

  • Keep it short, 3 seconds to 3 minutes

  • Images should be in focus and clear

  • Keep camera steady with a tripod or phone stabilizer

  • Use an affordable mic for clearer sound quality, especially when narrating

Additional information

For more tips designed to help you and your business thrive, go here.

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