Are you trying to decide how much time you need to put into doing research on who your competitors might be? Does it really matter to know this information? There some benefits for a small company, read more to find out what they are.

The business world seems to move and change quickly as has happened in the past two decades. Do you want to be ready for the next pivot? Is your business prepared to weather the next crisis? Check out what our past experience has taught us and how to be prepared.

It is going to be a busy year for startup founders so take a moment to recharge and refresh and help your team do the same. Remind them how important they are to the work that has been done. To find some inspiration we have gathered some thoughts in our blog. - Importance of Inspiration and Gratitude into your Business.

This blog is designed to guide you through the process of creating a strong social media presence from scratch. success on social media is not solely measured by the number of followers or likes you accumulate. It is about forging authentic connections, fostering engagement, and delivering value to your audience.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

The job of creating original content on a regular basis is demanding. It can be challenging to generate ideas that capture the attention of new visitors and also maintains the interest of your existing audience. Rather than creating one and done, then letting it expire, consider updating the content, adding new insights, then running it again.

Setting boundaries is about knowing your value, your priorities, your goals. As an employee, you are essentially selling your time and effort to employers. And employers purchase your labor with pay.

Motivation tips and ideas are always a good thing. Remind yourself or your team what can be done to keep the motivation going and the work fun.

By involving customers early in your product development process, you’ll build a product that truly solves their problem, is usable, and on target, which will put your startup on the road to success.

Networking in a post-pandemic era takes some planning and knowing a few new strategies. There are more virtual events so set your goals and events you want to attend, and check out this article for more information.

Having a good reputation is good for business. Don’t take it for granted that it will just happen. Be purposeful and make it happen, then ensure it continues through everything you do for your company, employees, and customers, everyday.

Companies moving fast and learning along the way, especially startups, may find themselves needing to write an apology. What are the characteristics of a successful “I’m sorry” email?

Building gratitude into your business isn’t just for your customers, it’s also for your employees through recognition and rewards, demonstrating your appreciation for the extra effort. Doing so builds happiness and empowerment. The best part of this is the extension of goodwill a business receives from employees - sharing their positive experiences with others.

Patagonia announced that they were going purpose instead of going public. Harvard Business Review wrote an article that now is a good time to review your company values. If you are a startup founder you will be inspired by Yvon Chouinard, Patagonia outdoor company’s founder.

Learn how using an Editorial Calendar can help you plan, organize and manage your content marketing needs.

Take advantage of the abundance of marketing tools available to help you track, automate and simplify marketing your startup.

Having a prelaunch plan for PR & social media, is critical to grabbing opportunities and generating buzz about your new product at the time of launch.

Take the time to create the communications assets your company needs before you launch your product.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

Figuring out how to keep making progress as you grow your business with what you learned after an accelerator program is challenging. Here are our top 5 things to do once you graduate from an incubator/accelerator program.