Robin Anderson Robin Anderson

Crisis Communications

The purpose of a Crisis Communications plan is to prepare a business with how to respond when an emergency arises, enabling them to respond quickly and effectively.

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Robin Anderson Robin Anderson

Introduction to Marketing Campaigns

One of the biggest factors to success of your marketing campaign will be the resources that are available to you for setting up the campaign, managing the campaign in process, and measuring the campaign during and at the end. Market automation systems are a great way to automate much of this process, particularly if you have minimal staff.

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Robin Anderson Robin Anderson

Have more than one persona?

Reaching a diverse customer base with multiple personas requires a strategic approach to content creation and delivery. Understand your personas, segment your audience, and personalize your content, to effectively engage each segment of your audience and drive better results for your business.

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Marketing Robin Anderson Marketing Robin Anderson

Lead Generation Campaign

Lead generation campaigns are an essential way to grow your business. The benefits include increased revenue opportunities, the most cost-effective way to gain customers, enhance your brand and potential for long-term growth.

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