Business Basics Robin Anderson Business Basics Robin Anderson

Pre-Launch Marketing Plan

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

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Business Basics Robin Anderson Business Basics Robin Anderson

Business Reputation

Having a good reputation is good for business. Don’t take it for granted that it will just happen. Be purposeful and make it happen, then ensure it continues through everything you do for your company, employees, and customers, everyday.

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Marketing Robin Anderson Marketing Robin Anderson

Social Media Platforms

When it comes to measurement, active participation takes time. Don’t worry about algorithms. They aren’t always the best judge of how well you’re doing. If you are making connections, if your followers are participating, if THEY are sharing your content with others, such as providing recommendations - you are doing well.

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Business Basics Robin Anderson Business Basics Robin Anderson

Gratitude

Building gratitude into your business isn’t just for your customers, it’s also for your employees through recognition and rewards, demonstrating your appreciation for the extra effort. Doing so builds happiness and empowerment. The best part of this is the extension of goodwill a business receives from employees - sharing their positive experiences with others.

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Marketing Robin Anderson Marketing Robin Anderson

Out-of-box Marketing Campaigns

When designing a creative marketing campaign, look to provide something of value to your audience. Something that they can get behind, stirs emotion through humor or tugs at their heart a bit as that is how you can generate interest and just maybe go virtual. If you are having fun, chances are they will as well.

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Marketing Robin Anderson Marketing Robin Anderson

Startup Marketing

Engaging early adopters into your product development process will help you build a better product, strengthen your relationship and build credibility to reach new customers.

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Marketing Robin Anderson Marketing Robin Anderson

Market Growth

The 3 things you need to know before creating your marketing strategy: Who you are targeting, how does your product fit in the marketplace, and how to communicate to your target with a message that resonates.

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Marketing Robin Anderson Marketing Robin Anderson

Video Marketing

Video marketing is one of many ways to market your business. Use videos to enhance your efforts and to boost your brand and awareness of your company.

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Business Basics Robin Anderson Business Basics Robin Anderson

Pre-Launch Marketing Plan

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

Read More