Robin Anderson Robin Anderson

Crisis Communications

The purpose of a Crisis Communications plan is to prepare a business with how to respond when an emergency arises, enabling them to respond quickly and effectively.

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Robin Anderson Robin Anderson

Introduction to Marketing Campaigns

One of the biggest factors to success of your marketing campaign will be the resources that are available to you for setting up the campaign, managing the campaign in process, and measuring the campaign during and at the end. Market automation systems are a great way to automate much of this process, particularly if you have minimal staff.

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Robin Anderson Robin Anderson

Content Marketing

Creating content is the driving force for reaching and engaging your audience. Sharing solutions to your persona’s problems will generate loyal fans who are likely to become brand ambassadors for your company. Building your customer base takes time - get started before you launch your product.

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Robin Anderson Robin Anderson

The Benefits of Joining an Accelerator

There are many business benefits to joining an accelerator. One of the best is access to investors and the opportunities they provide to help you connect, as well as simply build your overall network.

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Robin Anderson Robin Anderson

Marketing in 2024

In 2024, use AI to help you be more efficient while personalizing your marketing efforts to deliver authentic experiences to your customers.

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