Just knowing your customer’s basic information is a huge value to your company. It allows you to communicate with your customer whenever you need, and for the long term it is instrumental in helping you retain your customers and build loyalty.

Lead generation campaigns are an essential way to grow your business. The benefits include increased revenue opportunities, the most cost-effective way to gain customers, enhance your brand and potential for long-term growth.

Establishing your brand strategy will drive the creation of everything that is communicated through visuals, content, and experience.

When it comes to measurement, active participation takes time. Don’t worry about algorithms. They aren’t always the best judge of how well you’re doing. If you are making connections, if your followers are participating, if THEY are sharing your content with others, such as providing recommendations - you are doing well.

Are you starting a business and need to know what free marketing automation tools are the top ones to sign up for to get started? Here is our list with the benefits.

When designing a creative marketing campaign, look to provide something of value to your audience. Something that they can get behind, stirs emotion through humor or tugs at their heart a bit as that is how you can generate interest and just maybe go virtual. If you are having fun, chances are they will as well.

Engaging early adopters into your product development process will help you build a better product, strengthen your relationship and build credibility to reach new customers.

The 3 things you need to know before creating your marketing strategy: Who you are targeting, how does your product fit in the marketplace, and how to communicate to your target with a message that resonates.

Using social media as a means to drive awareness can be viewed as an easy way to promote your company and product. However, knowing which platform is the best place to start to gain followers and build your community is not. Learn how to determine which one is the right one for your company in our blog.

Video marketing is one of many ways to market your business. Use videos to enhance your efforts and to boost your brand and awareness of your company.

There are certain tech startups that benefit greatly from having a blog or articles. Insurance and finance markets are two that use them to educate all of us about topics we don’t particularly love to deal with or very rarely need to know about. Read about how it can get you web traffic and investor attention.

2022 marketing trends builds on the effort of reaching your customer with how, when, and where they prefer to buy, and extending that to positioning that customer in the center of your marketing efforts.

The deck you send via email to an investor for a first-time review is very different than one that you would use to pitch at an in–person event. And since you will not be present to step the investor through your deck, your slides need to be clear, concise, and tell a story.

To become a customer-centric company requires you to take advantage of your customer data and to turn that into customer insights. Use this to improve your customer experience.

The availability of analytics is endless, we can truly get into analysis paralysis if we are not careful. Here is a list of must-have marketing KPIs and web analytics your startup will want to consider.

This blog is designed to help you understand the most relevant Market KPIs, Business KPIs and Customer KPIs. We’ve provided the details about how to calculate them. Your goal is to understand the KPI metrics that are most relevant to your startup so that you can focus your efforts on optimizing those most important for success.

Providing great customer support at a startup is a challenge, yet it is important to a growing business. Select the right channels to be available for your customers and set expectations. Your goal, to deliver remarkable support and delight, ensuring a great customer experience.

For anyone competing in a heavily competitive marketplace, one of the best ways to gain a great brand differential is to make your customer experience remarkable.

Social good keeps customers loyal, employees engaged and founders feeling good about giving back to their community. Read all about how to pick a purpose and more.