This blog is designed to guide you through the process of creating a strong social media presence from scratch. success on social media is not solely measured by the number of followers or likes you accumulate. It is about forging authentic connections, fostering engagement, and delivering value to your audience.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

By involving customers early in your product development process, you’ll build a product that truly solves their problem, is usable, and on target, which will put your startup on the road to success.

Having a good reputation is good for business. Don’t take it for granted that it will just happen. Be purposeful and make it happen, then ensure it continues through everything you do for your company, employees, and customers, everyday.

When it comes to measurement, active participation takes time. Don’t worry about algorithms. They aren’t always the best judge of how well you’re doing. If you are making connections, if your followers are participating, if THEY are sharing your content with others, such as providing recommendations - you are doing well.

Building gratitude into your business isn’t just for your customers, it’s also for your employees through recognition and rewards, demonstrating your appreciation for the extra effort. Doing so builds happiness and empowerment. The best part of this is the extension of goodwill a business receives from employees - sharing their positive experiences with others.

When designing a creative marketing campaign, look to provide something of value to your audience. Something that they can get behind, stirs emotion through humor or tugs at their heart a bit as that is how you can generate interest and just maybe go virtual. If you are having fun, chances are they will as well.

Engaging early adopters into your product development process will help you build a better product, strengthen your relationship and build credibility to reach new customers.

The 3 things you need to know before creating your marketing strategy: Who you are targeting, how does your product fit in the marketplace, and how to communicate to your target with a message that resonates.

Patagonia announced that they were going purpose instead of going public. Harvard Business Review wrote an article that now is a good time to review your company values. If you are a startup founder you will be inspired by Yvon Chouinard, Patagonia outdoor company’s founder.

Using social media as a means to drive awareness can be viewed as an easy way to promote your company and product. However, knowing which platform is the best place to start to gain followers and build your community is not. Learn how to determine which one is the right one for your company in our blog.

Video marketing is one of many ways to market your business. Use videos to enhance your efforts and to boost your brand and awareness of your company.

Learn how using an Editorial Calendar can help you plan, organize and manage your content marketing needs.

There are three main benefits of keeping written meeting notes. From short term to long terms uses, it is still an important part of running a business.

Take advantage of the abundance of marketing tools available to help you track, automate and simplify marketing your startup.

Having a prelaunch plan for PR & social media, is critical to grabbing opportunities and generating buzz about your new product at the time of launch.

A major part of writing user stories is adding the acceptance criteria. In fact, acceptance criteria is used for so many other types of engineering projects. Acceptance criteria has the test questions you need to pass or fail a new feature before it is launched.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

Learn the benefits of setting business goals and then extending that to your marketing efforts using SMART.

Check out the top three frequently asked questions we get. Not surprisingly they have to do with customers, messaging and launching a product.