Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

When it comes to measurement, active participation takes time. Don’t worry about algorithms. They aren’t always the best judge of how well you’re doing. If you are making connections, if your followers are participating, if THEY are sharing your content with others, such as providing recommendations - you are doing well.

Video marketing is one of many ways to market your business. Use videos to enhance your efforts and to boost your brand and awareness of your company.

Learn how using an Editorial Calendar can help you plan, organize and manage your content marketing needs.

Take advantage of the abundance of marketing tools available to help you track, automate and simplify marketing your startup.

Having a prelaunch plan for PR & social media, is critical to grabbing opportunities and generating buzz about your new product at the time of launch.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

For anyone competing in a heavily competitive marketplace, one of the best ways to gain a great brand differential is to make your customer experience remarkable.