Blog
Lifting Startups
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- #AImarketing 1
- #contentmaintenance 1
- #contentmarketing 2
- #earlystagestartup 1
- #earlystagestartupmarketing 7
- #flytosoar 11
- #leadgeneration 1
- #marketingcampaigns 1
- #personas 1
- #startupmarketing 6
- #traditionalmarketing 1
- Founder Institute 15
- Google Analytics 1
- Google My Business 1
- KPIs 2
- MVP 5
- Patagonia 1
- SMART goals 1
- Startup Grind 1
- Steve Blank 1
- acquisition costs 1
- agile 3
- agile story map 3
- agile derivatives 2
- agile history 1
- agile methodology 7
- agile project management 8
- agile terminology 3
- agile vs kanban 2
- agile vs scrum 4
- agile vs waterfall 1
- blogging benefits 1
- blogging for startups 2
- boundaries 1
- brand strategy 1
- business reputation 1
- communications 1
- communications assets 1
- community 1
- content marketing 1
- conversation rate 1
- customer characteristics 1
- customer connection 2
- customer experience 2
- customer insights 1
- customer insights data 1
- customer journey 1
- customer marketing 3
- customer problem 2
- customer relationships 1
Agile Acceptance Criteria
A major part of writing user stories is adding the acceptance criteria. In fact, acceptance criteria is used for so many other types of engineering projects. Acceptance criteria has the test questions you need to pass or fail a new feature before it is launched.
Benefits of Content Marketing and Why You Need It
Find out why content marketing is the key to all your marketing efforts to attract and engage customers.
Startup Marketing Problems
Learn how to avoid common issues with marketing such as where to focus when you don’t have a big budget in our blog.
Agile Derivatives: Scrum and Kanban
What is Scrum and what is Kanban, and on what types of projects are they best used? These Agile Methodology derivatives are five times more widely used than other techniques. Find the right Agile method that will make your team more productive and working smoothly.
Gratitude in Business
To help those who may be looking to the new year with anticipation, we offer this blog - The importance of incorporating gratitude into your business.
Email Marketing
Communicating directly through email allows a business to build a relationship with their customers which results in an increase in customer loyalty. Email marketing allows you to stay connected. And, it is one of the most effective ways to drive sales even for those with strict budgets.
Website 101. Get Online.
Most businesses will need to have an online presence, such as a website, so they can continue to acquire new customers and support their existing ones. You can no longer think of your business as either online or not.
Online Community
Don’t wait to build your community when your product is ready. Jump start your efforts and reap the benefits of learning from your early adopters.
Agile and Project Management
This article is written for those that are new to using Agile for marketing, project management or software applications, and for those who have used it for years, but may be interested in learning more.
Integrated Marketing
Posting ad-hoc on social media is an easy approach to promote your company product, but is it the most effective way? Save time, effort, and money with a cost-effective and more efficient way to reach your prospective customers with integrated marketing.
Product Market Fit
Did you know you can measure your product market fit? In a couple of different ways too! Ask your customers if they could live without your product or service. Or, ask them eight probing questions before and after they use your product. Get more details from our article.
Social Media
Recently we worked with a couple of clients whose social media activity had died for one reason or another. Check out the four steps we used to restore engagement with their social media.
Pitch Deck
But there is one more thing...what NOT to forget when creating your pitch deck.