Project Management Lenka Davis Project Management Lenka Davis

Agile Acceptance Criteria

A major part of writing user stories is adding the acceptance criteria. In fact, acceptance criteria is used for so many other types of engineering projects. Acceptance criteria has the test questions you need to pass or fail a new feature before it is launched.

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Marketing Robin Anderson Marketing Robin Anderson

Email Marketing

Communicating directly through email allows a business to build a relationship with their customers which results in an increase in customer loyalty. Email marketing allows you to stay connected. And, it is one of the most effective ways to drive sales even for those with strict budgets.

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Marketing Lenka Davis Marketing Lenka Davis

Website 101. Get Online.

Most businesses will need to have an online presence, such as a website, so they can continue to acquire new customers and support their existing ones. You can no longer think of your business as either online or not.

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Marketing Robin Anderson Marketing Robin Anderson

Online Community

Don’t wait to build your community when your product is ready. Jump start your efforts and reap the benefits of learning from your early adopters.

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Marketing Robin Anderson Marketing Robin Anderson

Integrated Marketing

Posting ad-hoc on social media is an easy approach to promote your company product, but is it the most effective way? Save time, effort, and money with a cost-effective and more efficient way to reach your prospective customers with integrated marketing.

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Project Management Lenka Davis Project Management Lenka Davis

Product Market Fit

Did you know you can measure your product market fit? In a couple of different ways too! Ask your customers if they could live without your product or service. Or, ask them eight probing questions before and after they use your product. Get more details from our article.

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Marketing Lenka Davis Marketing Lenka Davis

Social Media

Recently we worked with a couple of clients whose social media activity had died for one reason or another. Check out the four steps we used to restore engagement with their social media.

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