No matter if you are new to being a product owner or a seasoned one, there are key parts to your role to remember to be successful. Find out what they are, and check out our references that explain it all.

Learn the benefits of setting business goals and then extending that to your marketing efforts using SMART.

For startup founders looking to boost your business - The importance of inspiring your team and incorporating gratitude into your business.

Check out the top three frequently asked questions we get. Not surprisingly they have to do with customers, messaging and launching a product.

The deck you send via email to an investor for a first-time review is very different than one that you would use to pitch at an in–person event. And since you will not be present to step the investor through your deck, your slides need to be clear, concise, and tell a story.

To become a customer-centric company requires you to take advantage of your customer data and to turn that into customer insights. Use this to improve your customer experience.

The availability of analytics is endless, we can truly get into analysis paralysis if we are not careful. Here is a list of must-have marketing KPIs and web analytics your startup will want to consider.

This blog is designed to help you understand the most relevant Market KPIs, Business KPIs and Customer KPIs. We’ve provided the details about how to calculate them. Your goal is to understand the KPI metrics that are most relevant to your startup so that you can focus your efforts on optimizing those most important for success.

There is a surge in new businesses. Have you seen the latest research on why now is a good time to start a business? What do you need to succeed? And how does Covid-19 impact your new business? Start off in the right direction to ensure you have the right research and partners lined up to hit the ground running.

Providing great customer support at a startup is a challenge, yet it is important to a growing business. Select the right channels to be available for your customers and set expectations. Your goal, to deliver remarkable support and delight, ensuring a great customer experience.

If you have heard of Agile or Kanban or Scrum and want get started, this article gives you the steps to start and the free tools to use.

For anyone competing in a heavily competitive marketplace, one of the best ways to gain a great brand differential is to make your customer experience remarkable.

Social good keeps customers loyal, employees engaged and founders feeling good about giving back to their community. Read all about how to pick a purpose and more.

Take a look at our Top 10 Social Media Platforms Infographic to figure out what is the right platform to market your business.

What is SEO? And what’s on the basic SEO checklist to optimize your website? These questions and more including what is SEO, why do you need it and the benefits of SEO are in SEO Basics for Your Startup Business article.

Find out why content marketing is the key to all your marketing efforts to attract and engage customers.

Google Analytics, the 3 benefits of startup analytics and the 6 data analytics you as a small business and startup should track. It’s all here in one place.

Scrappy marketing is the ability to direct your marketing efforts to the type of marketing that helps you to reach your audience the easiest and in the most cost effective way.

What is the one thing that is keeping you from getting your project done? What are Agile story points and how do they work? And, a list of free project management tools that you can start using today.

Learn why it is important to do the legwork, fully understanding the compliance and regulations associated with your industry, before you launch your product.