Take the time to create the communications assets your company needs before you launch your product.

A major part of writing user stories is adding the acceptance criteria. In fact, acceptance criteria is used for so many other types of engineering projects. Acceptance criteria has the test questions you need to pass or fail a new feature before it is launched.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

Are you contemplating building an MVP? Not sure exactly what one is or what the benefits might be? Minimum viable products are built to help your startup get off the ground in the right direction. They are built for your early adopters.

Figuring out how to keep making progress as you grow your business with what you learned after an accelerator program is challenging. Here are our top 5 things to do once you graduate from an incubator/accelerator program.

Trying to get a grip on what are Agile User Stories and how they are organized in a Story Map? We have put it all together in one place for you to read and use as a reference.

2022 marketing trends builds on the effort of reaching your customer with how, when, and where they prefer to buy, and extending that to positioning that customer in the center of your marketing efforts.

No matter if you are new to being a product owner or a seasoned one, there are key parts to your role to remember to be successful. Find out what they are, and check out our references that explain it all.

Learn the benefits of setting business goals and then extending that to your marketing efforts using SMART.

For startup founders looking to boost your business - The importance of inspiring your team and incorporating gratitude into your business.

Check out the top three frequently asked questions we get. Not surprisingly they have to do with customers, messaging and launching a product.

The deck you send via email to an investor for a first-time review is very different than one that you would use to pitch at an in–person event. And since you will not be present to step the investor through your deck, your slides need to be clear, concise, and tell a story.

To become a customer-centric company requires you to take advantage of your customer data and to turn that into customer insights. Use this to improve your customer experience.

The availability of analytics is endless, we can truly get into analysis paralysis if we are not careful. Here is a list of must-have marketing KPIs and web analytics your startup will want to consider.

This blog is designed to help you understand the most relevant Market KPIs, Business KPIs and Customer KPIs. We’ve provided the details about how to calculate them. Your goal is to understand the KPI metrics that are most relevant to your startup so that you can focus your efforts on optimizing those most important for success.

There is a surge in new businesses. Have you seen the latest research on why now is a good time to start a business? What do you need to succeed? And how does Covid-19 impact your new business? Start off in the right direction to ensure you have the right research and partners lined up to hit the ground running.

Providing great customer support at a startup is a challenge, yet it is important to a growing business. Select the right channels to be available for your customers and set expectations. Your goal, to deliver remarkable support and delight, ensuring a great customer experience.

If you have heard of Agile or Kanban or Scrum and want get started, this article gives you the steps to start and the free tools to use.

For anyone competing in a heavily competitive marketplace, one of the best ways to gain a great brand differential is to make your customer experience remarkable.

Social good keeps customers loyal, employees engaged and founders feeling good about giving back to their community. Read all about how to pick a purpose and more.