The 3 things you need to know before creating your marketing strategy: Who you are targeting, how does your product fit in the marketplace, and how to communicate to your target with a message that resonates.

Patagonia announced that they were going purpose instead of going public. Harvard Business Review wrote an article that now is a good time to review your company values. If you are a startup founder you will be inspired by Yvon Chouinard, Patagonia outdoor company’s founder.

Using social media as a means to drive awareness can be viewed as an easy way to promote your company and product. However, knowing which platform is the best place to start to gain followers and build your community is not. Learn how to determine which one is the right one for your company in our blog.

Video marketing is one of many ways to market your business. Use videos to enhance your efforts and to boost your brand and awareness of your company.

There are certain tech startups that benefit greatly from having a blog or articles. Insurance and finance markets are two that use them to educate all of us about topics we don’t particularly love to deal with or very rarely need to know about. Read about how it can get you web traffic and investor attention.

Learn how using an Editorial Calendar can help you plan, organize and manage your content marketing needs.

There are three main benefits of keeping written meeting notes. From short term to long terms uses, it is still an important part of running a business.

Take advantage of the abundance of marketing tools available to help you track, automate and simplify marketing your startup.

How do transparency , inspection and adaptation help projects be more predictable and have less risk? These are the pillars of successful projects.

Having a prelaunch plan for PR & social media, is critical to grabbing opportunities and generating buzz about your new product at the time of launch.

Take the time to create the communications assets your company needs before you launch your product.

A major part of writing user stories is adding the acceptance criteria. In fact, acceptance criteria is used for so many other types of engineering projects. Acceptance criteria has the test questions you need to pass or fail a new feature before it is launched.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

Are you contemplating building an MVP? Not sure exactly what one is or what the benefits might be? Minimum viable products are built to help your startup get off the ground in the right direction. They are built for your early adopters.

Figuring out how to keep making progress as you grow your business with what you learned after an accelerator program is challenging. Here are our top 5 things to do once you graduate from an incubator/accelerator program.

Trying to get a grip on what are Agile User Stories and how they are organized in a Story Map? We have put it all together in one place for you to read and use as a reference.

2022 marketing trends builds on the effort of reaching your customer with how, when, and where they prefer to buy, and extending that to positioning that customer in the center of your marketing efforts.

No matter if you are new to being a product owner or a seasoned one, there are key parts to your role to remember to be successful. Find out what they are, and check out our references that explain it all.

Learn the benefits of setting business goals and then extending that to your marketing efforts using SMART.