A minimum viable product is a mock up, prototype, or scaled down version of your product. It allows a startup to show potential customers what the product does and how it will solve their problems. It also helps the teams learn about what works and what needs to be improved.

This blog is designed to guide you through the process of creating a strong social media presence from scratch. success on social media is not solely measured by the number of followers or likes you accumulate. It is about forging authentic connections, fostering engagement, and delivering value to your audience.

Pre-launch marketing is the marketing you do before your new product (or service) becomes officially available. It helps you create awareness of your product, build some anticipation and buzz around your upcoming launch and generate valuable leads.

What is the right amount of planning and should startups even spend time making plans? There are pros and cons of plans so check out this article so you can make the right decision.

The job of creating original content on a regular basis is demanding. It can be challenging to generate ideas that capture the attention of new visitors and also maintains the interest of your existing audience. Rather than creating one and done, then letting it expire, consider updating the content, adding new insights, then running it again.

Managing a remote team has become a reality for a lot of managers in recent years. It’s one thing to do it with a large company however, managing a startup team remotely is just one more item that makes a startup extra challenging. Look at this list to see if you have everything covered in your strategy to managing your team.

Setting boundaries is about knowing your value, your priorities, your goals. As an employee, you are essentially selling your time and effort to employers. And employers purchase your labor with pay.

Motivation tips and ideas are always a good thing. Remind yourself or your team what can be done to keep the motivation going and the work fun.

By involving customers early in your product development process, you’ll build a product that truly solves their problem, is usable, and on target, which will put your startup on the road to success.

Networking in a post-pandemic era takes some planning and knowing a few new strategies. There are more virtual events so set your goals and events you want to attend, and check out this article for more information.

Having a good reputation is good for business. Don’t take it for granted that it will just happen. Be purposeful and make it happen, then ensure it continues through everything you do for your company, employees, and customers, everyday.

Companies moving fast and learning along the way, especially startups, may find themselves needing to write an apology. What are the characteristics of a successful “I’m sorry” email?

When it comes to measurement, active participation takes time. Don’t worry about algorithms. They aren’t always the best judge of how well you’re doing. If you are making connections, if your followers are participating, if THEY are sharing your content with others, such as providing recommendations - you are doing well.

Are you starting a business and need to know what free marketing automation tools are the top ones to sign up for to get started? Here is our list with the benefits.

Building gratitude into your business isn’t just for your customers, it’s also for your employees through recognition and rewards, demonstrating your appreciation for the extra effort. Doing so builds happiness and empowerment. The best part of this is the extension of goodwill a business receives from employees - sharing their positive experiences with others.

When designing a creative marketing campaign, look to provide something of value to your audience. Something that they can get behind, stirs emotion through humor or tugs at their heart a bit as that is how you can generate interest and just maybe go virtual. If you are having fun, chances are they will as well.

Creative and marketing teams use Kanban to get their projects done efficiently and quickly. Get the details on how it works and how it is different from scrum methodology.

Engaging early adopters into your product development process will help you build a better product, strengthen your relationship and build credibility to reach new customers.